Author: Robert Wein

Every holiday season, we look for that one gift—something meaningful, something memorable, something that shows we truly care. Some people wrap up gadgets, others go the sentimental route, and some simply hand out gift cards and hope for the best. But this year, the most impactful gift might be something surprisingly simple: A bike helmet. Not exactly the “big reveal” under the tree, right? But stay with me—because this gift isn’t just an item. It’s the spark that kicks off a...

There’s one thing I’ve learned on my journey, it’s that people don’t like being told what to do (in this case wear a helmet). For some reason, the very idea sparks resistance. Kids roll their eyes, adults shrug it off, and too often the response is: “I’ll be fine.” I honestly don’t know why, I really don’t, because if I wasn’t wearing mine, I’d have died – absolutely no doubt. Think about it. If you’re driving a car, you buckle up without question. If you’re...

The other day I was chatting with a neighbour about kids and biking, and what she told me blew my mind. She said that they aren’t allowed to ride without a helmet on, but why her kids won’t wear a bike helmet has nothing to do with anything logical—it’s simply peer pressure. They tell her that if they show up with a helmet strapped on, there’s a real risk they’ll be teased. They might get called a wimp, a baby, or something worse. And that means, for too many kids, the...

On January 15, 2026 a press conference will be held that will mark the beginning of something powerful — changing the way people think about helmet safety. Special guests from the world of professional hockey, including some familiar NHL faces, will be joining us to help launch I Am BrainSTRONG — a program that’s all about flipping the script on helmet use. Just like the NHL did back in 1979 when they made helmets mandatory, this initiative aims to drive a culture shift. But here’s...

Acquired brain injuries (ABIs) are often misunderstood, largely due to the invisible nature of many symptoms. This lack of visibility leads to numerous myths and misconceptions, which can negatively impact those affected. In this post, we’ll debunk common myths about ABIs, shedding light on the reality of living with these often misunderstood injuries.

Yesterday’s Bike Rodeo was one of those events you cross your fingers for… and it turns out better than you could’ve imagined. We’d had 23 people register in advance, which honestly had me nervous. I was quietly preparing myself for a low-key event, thinking maybe we’d end up with more hot dogs than helmets. But wow — was I ever wrong!