Author: Robert Wein

Over the past while, BrainSTRONG Network has been working hard to build something meaningful, positive, and powerful: a movement called “I am BrainSTRONG.” Its purpose is simple, but incredibly important — helping change the mindset around helmet use from “Maybe I should” to “Why wouldn’t I?” And now, we’ve received some truly exciting news. Vista Centre Brain Injury Services has indicated that they are open to working alongside BrainSTRONG to help bring “I am BrainSTRONG” to...

Something big is starting this month, and what it’s about has the power to reshape how our entire country views helmet safety. At a press conference to be held at Vista Centre Brain Injury Services, we’ll officially launch the development of “I am BrainSTRONG,” which will be a groundbreaking new campaign that’s not about enforcing helmet use—it’s about transforming it into a choice everyone will proudly make. This isn’t a typical safety campaign. This is the beginning of a...

They’re fast, fun, and environmentally friendly. E-scooters have surged in popularity in cities around the world, offering a convenient way to get around without a car. But while they might feel like the future of urban mobility, they also bring with them a serious—and often underestimated—risk: head injuries. In fact, emergency rooms are seeing more and more cases of riders arriving with concussions, skull fractures, and traumatic brain injuries. The trouble is, many people...

When you look at me, the fact that I’m disabled is immediately seen. I use a walker, I go for coffee using a mobility scooter, and using those associate with being “disabled.” And yes, that part of my injury is real. It’s part of who I am now. But, the physical aspect of my injury isn’t the most significant element of what happened to me, nor why I was declared “catastrophic” and medically retired from my awesome job. What I’m sharing about today is...

I’ve been using the phrase better than awesome a lot lately — and for good reason. The Trivia Night held on January 30 wasn’t just awesome. It was better than awesome in ways that matter deeply to me. This team is awesome, because of who’s on it – however the awesomeness didn’t translate to trivia-awesomeness! First, it was sold out. Let that sink in for a moment. Every seat filled. Every table buzzing. Every question answered with laughter, friendly...

A new year always brings that spark of possibility — the feeling that maybe this is the year something meaningful shifts. Some people focus on changing habits or chasing goals. For me, what I’m going to establish as my goal for this year is about changing perspectives — especially around something as simple, and as powerful, as what we put on our heads before getting on a bike. Before you think I’m going to talk about posting safety reminders, it’s more than...

The holidays are here — a time to celebrate, reflect, and look forward with hope. For me, and for everyone involved with BrainSTRONG, it’s about more than decorations, gifts, and festive cheer. It’s about celebrating strength, resilience, and determination — even when it’s invisible. Most people living with an Acquired Brain Injury (ABI) face challenges that aren’t obvious. Their victories and perseverance often go unseen. That’s why BrainSTRONG exists: to shine a light on the...