Author: Robert Wein

I know I’m repeating myself, but until pretty much everyone shows that they understand that wearinga. helmet makes sense, I’m not going to stop! When you picture a superhero, you probably imagine a cape, maybe some cool gadgets, and definitely a strong sense of style. But in the real world, some of the most impressive “superheroes” we know wear something even more powerful: a helmet. Whether they’re racing down mountains, dominating the skate park, or conquering epic...

When you think of “cool,” what comes to mind? Maybe it’s a pro cyclist charging up a mountain pass, a BMX rider flipping through the air, or a hockey player streaking down the ice. You know what all those people have in common—aside from talent and grit? A helmet. Helmets aren’t just about rules or avoiding tickets; they’re about science, style, and performance. In fact, wearing a helmet is one of the smartest moves you can make—not just for your safety, but for keeping your...

Let’s be honest—when you picture a “pro rider,” you probably imagine sleek gear, a confident stance, and a helmet that screams speed, skill, and style. What if I told you that YOU can pull off that look, no matter your skill level? That’s right—slip on a helmet, and you instantly shift from “just another rider” to “this person means business.” The Instant Confidence Upgrade The moment you buckle up, something changes. You sit taller. You feel more in control. And yes, other...

Every superhero has a signature look—Batman has his cowl, Iron Man has his armor, and Wonder Woman has her tiara. But here’s the twist: you don’t need a cape, a secret lair, or the ability to fly to be a hero. You already have the ultimate piece of hero gear sitting in your garage, hanging by your bike, or tossed in the back of your car. It’s your helmet. That’s right—your helmet is your superpower. And just like every superhero’s signature gear, it has one mission: to...

We’ve all heard the warnings: don’t text and drive, don’t eat and drive, don’t fumble with the radio or your GPS. But for some reason, distracted driving still seems to be something people think they can get away with—until the unthinkable happens. I know firsthand just how devastating that “unthinkable” can be. On July 19, 2009 I was involved in a crash that changed my life forever. I can’t say for sure the driver was distracted. He ran away from the scene, turning himself...

Over the past while, BrainSTRONG Network has been working hard to build something meaningful, positive, and powerful: a movement called “I am BrainSTRONG.” Its purpose is simple, but incredibly important — helping change the mindset around helmet use from “Maybe I should” to “Why wouldn’t I?” And now, we’ve received some truly exciting news. Vista Centre Brain Injury Services has indicated that they are open to working alongside BrainSTRONG to help bring “I am BrainSTRONG” to...

Something big is starting this month, and what it’s about has the power to reshape how our entire country views helmet safety. At a press conference to be held at Vista Centre Brain Injury Services, we’ll officially launch the development of “I am BrainSTRONG,” which will be a groundbreaking new campaign that’s not about enforcing helmet use—it’s about transforming it into a choice everyone will proudly make. This isn’t a typical safety campaign. This is the beginning of a...