Over the past while, BrainSTRONG Network has been working hard to build something meaningful, positive, and powerful: a movement called “I am BrainSTRONG.” Its purpose is simple, but incredibly important — helping change the mindset around helmet use from “Maybe I should” to “Why wouldn’t I?”
And now, we’ve received some truly exciting news.
Vista Centre Brain Injury Services has indicated that they are open to working alongside BrainSTRONG to help bring “I am BrainSTRONG” to life. Even more incredible? Donations made through this partnership would be eligible for charitable tax receipts.
That is a HUGE step forward.
For a growing initiative like BrainSTRONG, partnerships matter. They bring credibility, structure, expertise, and the ability to create a much larger impact together than either organization could create alone. Vista Centre’s openness to collaboration shows that the vision behind “I am BrainSTRONG” is resonating — and that others can see the potential for real, lasting change.
The idea behind “I am BrainSTRONG” has never been about fear. It has never been about guilt, shame, or lectures.
It’s about identity.
It’s about confidence.
It’s about creating a culture where protecting your brain is seen as smart, strong, positive, and empowering.
For decades, people have joked that “Hindsight is 20/20.” But BrainSTRONG believes something better:
Foresight is brilliant.
Wearing a helmet should never feel optional in the same way that wearing a seatbelt no longer feels optional. The goal is to help people — especially youth and families — see brain protection not as something uncool or inconvenient, but as something intelligent, responsible, and genuinely strong.
That’s the future “I am BrainSTRONG” wants to help build.
Now, to be transparent, there’s still a lot of work ahead before launch. Partnerships like this require important behind-the-scenes planning, drafting, approvals, and administrative work to ensure everything is done properly and professionally. Because of that, the official launch will likely happen later this year, potentially in the fall.
But honestly?
That just means we have time to make it even better.
The excitement around this opportunity is hard to describe. BrainSTRONG started with a belief that awareness, education, and positivity could genuinely help protect lives and reduce brain injuries. Seeing organizations willing to stand beside that vision is both humbling and motivating.
This is only the beginning.
Over the coming months, there will be more updates, more planning, more opportunities to get involved, and hopefully a growing community of people who believe that brain safety deserves a stronger voice.
And when “I am BrainSTRONG” officially launches?
Man oh man… it’s going to be AWESOME.
Stay tuned.
The future is BrainSTRONG.
Leave a Reply