There’s nothing quite like a packed room on Trivia Night—laughter, friendly competition, and the shared goal of supporting a great cause. Our most recent trivia event was not just a night of fun; it was a massive success, raising the funds needed to officially launch Iam.BrainSTRONG—just in time for biking season!
Iam.BrainSTRONG is more than just a helmet safety initiative. It’s a movement designed to encourage kids to want to wear their helmets, rather than feeling forced to. We all know that helmet laws exist to protect riders, but let’s be honest—many kids resist wearing them simply because they don’t want to be told what to do. Parents struggle with this battle daily, and enforcing safety through rules alone isn’t always effective. That’s where Iam.BrainSTRONG changes the game.
The idea is simple but powerful: Instead of making helmet-wearing feel like a chore, we’re turning it into a badge of honor. Through our online campaign, kids (and adults!) will record a short, fun video pledging to wear their helmet every time they ride. It’s a personal commitment, a statement of identity—because being BrainSTRONG means making smart choices for your safety.
And thanks to the overwhelming support from our Trivia Night participants, we now have the resources to roll this initiative out in full force. That means by the time spring arrives and bikes start hitting the streets again, Iam.BrainSTRONG will already be inspiring young riders to embrace helmet safety.
We couldn’t have done this without our incredible community. Every trivia team, every silent auction donor, every person who bought a ticket played a role in making this happen. Your support has made it possible to launch something that will have a real, lasting impact—protecting kids not just because they have to wear a helmet, but because they want to.
So, as the snow melts and the warm weather returns, get ready to see Iam.BrainSTRONG in action. And if you haven’t yet, consider making your own pledge—because leading by example is one of the best ways to create change.
Thank you for being part of this journey. Let’s make helmet safety something kids can take pride in. Let’s make them BrainSTRONG!
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